Established since 2015, BINTANG FAJAR ABADI with the BRANDS UNLEASHIA, EMBRYOLISSE and IN2IT has a strong online and offline sales base in Indonesia. Online UNLEASHIA, EMBRYOLISSE and IN2IT are registered in various e-commerce in Indonesia such as Shopee Mall, Tokopedia Official Store, Zalora, Lazada Mall, TikTok Shop, Blibli.
While offline, BINTANG FAJAR ABADI has collaborated with several Modern Channels such as Guardian, Sociolla, Boots, Watsons, Aeon, Apotek Roxy, Century and KKV.
We believe by bringing best quality products, we can give impact for a better life.
Vision
To become the best company in providing high-quality beauty, health and lifestyle products for the people of Indonesia.
Mission
- Building strong and sustainable partnerships between customers, suppliers, and products.
- Identifying customer problems and providing solutions by collaborating and providing products with proven quality.
- Innovative business models by promoting digital and offline sales and marketing.
- Embracing foreign suppliers and imported products to bring them closer to consumers.
- Providing high-quality products to attract consumers from the middle and premium segments.
What we’ve achieved so far
Indonesia Total Populations
284.2
Million / Year
Indonesia Internet Users
221
Million / Year
BFA Exposure
125
Million / Year
BFA Traffic
12
Million / Year